The Mushroom Council Participates in 77th Sturgis Motorcycle Rally, Introduces New Phase of Blended Burger Project
REDWOOD SHORES, CA – With grilling season in full effect, the Mushroom Council has been hard at work educating consumers on the benefits of “The Blend”— the culinary technique of blending fresh mushrooms into ground meat to create a dish that is more delicious, nutritious, and sustainable. Most recently, the Mushroom Council took on a new frontier of burger lovers last week when it served The Blend to hundreds of bikers attending the 77th Sturgis Motorcycle Rally in South Dakota.
Bikers stepped off Sturgis’ Main Street drag to sample a 70/30 meat-mushroom blend at a fundraiser for the Sturgis Museum and Hall of Fame—an event was hosted by Thunder Press magazine as part of its 25th anniversary celebration. And Mushroom Council President Bart Minor was on hand, serving up blended burgers and talking with attendees.
“I wanted to know first-hand how blended burgers would be accepted by meat eaters and burger fans who hold nothing back in their opinions,” said Minor. “It’s safe to say we’ve recruited hundreds of new Blenditarians – they gave it resounding accolades and came back for seconds. The event was an excellent demonstration of The Blend’s universal appeal.”
“It’s the best burger I’ve had all week,” the Mushroom Council noted in a press release, was the familiar refrain offered up by rally-goers.
The Mushroom Council recently concluded the third year of its Blended Burger Project™ competition held in conjunction with the James Beard Foundation. The competition included 414 restaurants from 45 different states with over 400,000 consumer votes for the best blended burgers in the country. And the company has a follow up with the Blended Burger Project: Campus Edition slated to begin in September.
And with the Council’s partnerships with the James Beard Foundation and with meal delivery company Chef’d on a blended burger meal kit, and plans by quick service chain Sonic to trial a “Sonic Slinger” blended burger, the Blenditarian message is taking hold.