ORLANDO, FL – Fresh for the New Year and the frenzy for healthy food choices it brings, the National Mango Board’s Mango Selfie promotion is here to drive mango sales and connect retailers and consumers. Encouraging participants to capture their #MangoSelfie on Instagram, the promotion offers incentives for participating stores and shoppers the opportunity to win prizes.

“The NMB recommends that retailers increase their display space for mangos, build big beautiful and eye-catching presentations, and use POS materials to educate shoppers about mango how-to’s and nutritional value,” said Valda Coryat, Director of Marketing, in a press release. “This is also a great opportunity for retailers to involve their social media teams to promote #MangoSelfie and create an exciting platform for this super fun superfruit!”

For retailers looking to partake in the social media festivities, the last chance to order POS kits is February 9, 2018. The kit includes the promotional flyer with the official rules, along with a selection of POS materials, including the program header card, and education and nutrition information. Mango suppliers can help by telling retailers about the contest and ordering POS kits for them at mango.org/SelfieRetail.

For the latest mango volume information, head over to mango.org/Crop and never miss out on promoting this year-round superfruit! For more news like this, stay up-to-date with AndNowUKnow.

National Mango Board