National Mango Board Reports Positive 2020 First Half Results and Retail Insights
ORLANDO, FL - I love a little serendipity and so does The National Mango Board (NMB). With today, July 22, 2020, dubbed National Mango Day, the Board is revealing some juicy stats just in the nick of time. With such excitement on the books, retailers are looking to the lucrative category to drive traffic to the tropics destination this summer.
“We are so grateful to our retail produce partners for their immeasurable hard work to keep the nation’s food supply going during these challenging times, thus ensuring mangos are available in store,” said Tammy Wiard, Retail Marketing Manager. “I also want to thank the NMB retail team for their passion and grit in working toward the continued growth of mangos.”
These category showcasing results at retail for the first half of 2020 show whole mangos moved up from number 13 to the number 12 position based on volume velocity and from number 20 to the number 17 position based on dollar velocity in the Nielsen fruit rankings for the period ending June 27, 2020.
According to a press release, the NMB reported a five percent increase in whole mango volume year over year for the first half of the year, with sales of over 200 million mangos. Fresh-cut mango had a 3.3 percent increase in dollar velocity, while frozen mango had an impressive 39.6 percent increase in dollar velocity during the first half of 2020.
“Despite the unprecedented impact of the current pandemic, we’re pleased to see retail growth for mangos and increasing demand from consumers,” stated Manuel Michel, Executive Director. “We are motivated and inspired to continue our work with the entire mango supply chain as we work toward our vision of mangos becoming a daily necessity in every U.S. household. As we celebrate National Mango Day, we encourage everyone to enjoy this super fun superfruit, in addition to its amazing flavor, mangos are nutritious, versatile, and available all year long.”
These results are a testament to the NMB’s marketing and promotion efforts which are paying off at retail. Three cheers for the mango category!
