SALINAS, CA - Naturipe Farms is aiming to steal the virtual stage this year at United Fresh LIVE! with the recent rebranding of its snack product line, Naturipe Snacks™, and a couple of new products.

To better connect with the snacking category’s core consumers, Naturipe’s original Snacks product line will now be rebranded as Boost Bentos, featuring updated packaging and fresh ingredients that nourish and energize. In addition, the berry provider is introducing a new line of indulgent and nutritious sweet treats called Bliss Bentos, which will be available beginning July 13.

“At Naturipe, we’re constantly innovating and elevating our products based on consumer research and changing behaviors,” said Steven Ware, Vice President and General Manager of Naturipe Snacks. “Consumers are snacking more than ever and looking for balanced, nutrient-rich options, whether it be a hearty snack or a little indulgence. Our Naturipe Snacks Boost and Bliss Bentos are designed to meet those snacking preferences.”

According to a press release, Naturipe’s new Bliss Bentos perfectly pair fresh-picked fruit with delicious specialty ingredients, which are amazing for consumers craving a sweet indulgence.

“The Bliss Bentos are a great option for a snack or dessert. There’s no doubt that consumers are still looking for sweet treats, but now it’s much more important to them that they have options they can feel good about eating,” said CarrieAnn Arias, Vice President of Marketing at Naturipe. “And our new Bliss Bentos offer the perfect balance of tasty and healthy.”

Nourishing with flavor, fiber, and iron, the Bliss Bentos will be available in four flavor combinations:

• Chocolate Cheer™ with blueberries, dark chocolate chunk granola clusters, and dark chocolate covered chickpeas
• Vanilla Crunch™ with blueberries and grapes, mini vanilla formed granola, and honey roasted walnuts
• Salty Caramelicious™ with blueberries, salted caramel granola clusters, and salted cashews
• Berry Lemony™ with blueberries, lemon coconut granola clusters, and yogurt almonds

These trays expand the Naturipe Snacks line, which also includes Naturipe Bites™ and Naturipe Snacks Fruit Cups. Naturipe will be featuring the new Bliss Bentos via video in its booth at the upcoming United Fresh LIVE! virtual expo so that show attendees can get a closer look at these new Snacks before they are available in stores.

Secure your chance now to get a sneak peek at the new products as well as join in the industry’s first virtual trade show floor by registering here.

ANUK will continue to cover updates during the big event, so keep checking back for the latest.

Naturipe Farms