ATLANTA, GA - In November of 2020, we reported that the traditionally center-store name Nestlé was making its foray into fresh as it acquired foodservice operator Freshly. Now the company is furthering its investment, recently announcing a $52 million expansion that resulted in Freshly’s new distribution center.

“Over the past year, Freshly has experienced substantial growth as consumer demand continues to grow for convenient and nutritious meal options,” said Mike Wystrach, Freshly Founder and Chief Executive Officer. “We’re thrilled to expand Freshly’s footprint and operations in Georgia. Tapping into Clayton County’s tremendous pool of talent, this second facility will allow us to increase capacity for efficient assembly and distribution of our chef-prepared meals.”

This announcement comes quickly after Freshly’s announcement of opening its first Southeastern U.S. distribution facility in Cobb County in early 2021. Freshly’s additional Georgia distribution facility will help the company continue to meet increasing customer demand, a press release explained.

Freshly plans to begin hiring at the new 289,000-square-foot facility in 2022 for positions in warehousing, operations, and maintenance.

With Nestlé continuing its investment in the fresh-forward division, will we soon see the company’s name on produce shelves? Stay tuned as ANUK reports.

Freshly Nestlé USA