Pete's Living Greens' Baltazar Garcia Discusses East Coast Distribution and Salicornia Offering



CARPINTERIA, CA - There’s a big push in grocery for local these days, and Pete’s Living Greens is making sure its customers and consumers on both coasts are feeling the love and have access to the freshest veg. I chatted with Baltazar Garcia, Senior Sales Manager, to find out more about the company’s emphasis on local and its latest foodservice offering, Salicornia.

Baltazar Garcia, Senior Sales Manager, Pete's Living Greens“We’re highlighting our distribution on the East Coast. We have a cold packer, a partnership, up in Virginia. Now we’re able to get into the East Coast without having that high-end transportation from coast to coast,” Baltazar explained to me. “It’s a big thing for us.”

Baltazar shared with me Pete’s Living Greens’ main objective, which is to become local and to get retailers their product within a day or two. With its new partnership, the company will now be able to serve the various markets—representatives of which Baltazar noted are out in full force on the show floor at United Fresh—in the United States more efficiently and with fresher offerings.

Pete's Living Greens Salicornia, a.k.a. sea beans, offering available now

“What we like about United Fresh is that we get to see most of the retailers that we normally don’t get to see because of the travel time. We get the East Coast, we get the Midwest, we get the Western States. So, it’s a really great show for us to be here and be in front of all our customers,” Baltazar shared with me.

Along with a new partnership, Pete’s Living Greens recently launched Salicornia, which is already making a splash in our industry.

“We just launched Salicornia, a.k.a. sea beans—great alternative to salt,” Baltazar said. “We’ve had great, great feedback from it. In fact, we won the FABI Award at the NRA show. We’re very excited about all the great opportunities we have ahead of us.”

For more from Baltazar on Pete’s Living Greens, check out our video exclusive above. And for more news like this, stick with us at AndNowUKnow.

Pete's Living Greens



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Pete's Living Greens

Founded in 1970 under the name Hollandia Produce, Pete’s Living Greens is the California-based, employee-owned and...