Stemilt Growers Launches Digital Guide to Inspire Apple Consumption
WENATCHEE, WA - Stemilt Growers is at it again in its mission to inspire consumers to fill their shopping carts with apples. In its latest digital roll out, Cooking With Apples: The Definitive Guide, the company looks to give more creative options to consume the fruit.
“The Definitive Guide was produced to encourage consumers to start getting creative with their apple consumption,” said Communications Manager Brianna Shales. “It’s important that we share what we know about apples to help expand our consumer’s knowledge base, so they learn that apples are just as good on a salad, as they are when you are snacking on the go.”
The guide made its debut last month, according to a press release, featuring a wide variety of resources to help all apple lovers alike, from parents, chefs, and bakers.
The guide highlights various types of apples that work best with baking, salads, cooking and sauces, and fresh eating, including some of Stemilt’s own varieties like Piñata® and Rave™ (which will hit the market later this year).
“With so many new varieties to choose from, it can be overwhelming and confusing for consumers to know what apple works best in a dish,” said Shales. “This guide is designed specifically with that in mind, and tells consumers which apples to choose for snacking and salads verses which ones are best for pie and crisps.”
Overall, the 32-page resource offers:
- Stemilt’s top 15 apple recipes
- Tips on how to store apples
- Cooking tips
- Apple hacks
The company noted that apples are the second most consumed fruit in U.S. households according to Agricultural Marketing Resource Center (AgMRC), with increased popularity attributed to factors like new varieties, products that better meet consumer lifestyles, and increased awareness of fruit in a healthy diet.
“Anyone who likes apples, eats apples, or cooks with apples will find something useful in the free eBook,” Shales said. “Whether they are in the kitchen or simply trying to pick the best apple at the store, there is something in there for everyone.”
Consumers and retailers can download the free eBook, Cooking With Apples: The Definitive Guide can be downloaded here. What will the next handy tool to help retailers push produce consumption be? AndNowUKnow will continue to report.
