Sunkist Brings Fresh Citrus Solutions to CPMA Convention and Trade Show
TORONTO, ON - As the weather heats up, there is inspiration abound for ways to pump up fresh summer citrus sales. The Sunkist crew will be bringing their newfound marketing inspiration all the way to Toronto this week, ready to warm up the 2017 Canadian Produce Marketing Association Convention and Trade Show.
“Now is the perfect time to plan for summer citrus promotions at retail,” shared Director of Retail Marketing Julie DeWolf. “Sunkist offers a variety of marketing tools for retailers to build custom programs that generate demand and sales throughout the store. Display bins, which provide additional shelf and promotional space, have proven to be a highly effective tool for retailers to merchandise citrus. In addition, summer sampling programs featuring freshly squeezed lemonade or salads with homemade ‘citronette’ dressings can also help keep consumers in the citrus category all summer long.”
Robust new point-of-sale display bin offerings will be one highlight found at Sunkist’s booth in Toronto. According to a press release, these print-on-demand bins offer powerful marketing advantages for retailers, highlighting Sunkist citrus and educating consumers about varietal characteristics, flavor profiles, and nutritional information. As an added bonus, the bins offer on-trend usage and recipe ideas to drive sales, and can usually ship within just one week of ordering.
“Consumer demand for fresh beverages offers fantastic merchandising opportunities for retailers to leverage in store,” continued Director of Communications Joan Wickham. “Driven by millennial health and wellness trends, consumers are seeking freshly squeezed juices in the produce and deli sections and also juicing at home throughout the day—from energizing juices in the morning, meal replacement smoothies at lunch, and refreshing cocktails in the evening. Sunkist offers fresh beverage recipes, juicing tips, and even garnish techniques to help retailers capitalize on this trend to drive citrus sales.”
Want to see what the buzz is about for yourself? The Sunkist booth will provide trade show attendees with samples of freshly squeezed California Star Ruby grapefruit juice, Valencia orange juice, and water infused with fresh lemons and Meyer lemons—highlighting the unique taste of Meyer lemons. Always a delight, Chef Jill Davie will also be cooking up Sunkist Flatiron Steak with Citrus Spiked Butter Beans and a Sunkist Grapefruit, Avocado, Bacon, and Shrimp Salad with Little Gem Leaves. Yum!
Check out Sunkist’s booth #920, for an in-depth look at everything this company has to offer.