TARRYTOWN, NY - Following its recent entry into a new category, Jac. Vandenberg has its sights set on even more growth. The company recently revealed that, thanks to the addition of California to its grower lineup, its SUNRAYS® brand grapes will now be available year-round.

“We are thrilled to now offer SUNRAYS grapes year-round. It was always a goal of ours from the moment we began discussing the idea of expanding SUNRAYS into the grape category,” said Brand Marketing Manager John Paap. “Over the last couple of years, we’ve heard from many of our retail partners the challenges of carrying a multitude of labels and varieties that constantly change week to week, month to month, and season to season. The message was clear—retailers want a single, reliable, year-round grape brand on the shelves, and we are proud to offer SUNRAYS as a solution.”

The expansion of the SUNRAYS brand into the grape category is fairly recent, first launching in December 2020, and retail response to the new program has been tremendous, according to a company release. With the brand already offering grapes sourced from Peru, Chile, and Mexico, the addition of California growers to its lineup allows the company to provide retailers and consumers with a year-round grape brand they can rely on.

“We started with the first SUNRAYS grapes from Peru in December, and we are now in the middle of the Chilean season,” explained Paap. “The growers we’ve partnered with are outstanding, and the quality of the fruit packed in SUNRAYS reflects that. We’ve received a lot of positive feedback from retailers on the program thus far. Their shoppers are really connecting with the messaging of the brand and, of course, enjoying the eating experience of the product itself."

The SUNRAYS grape program out of Mexico will begin around mid-May and transition into California around mid-July. A majority of the grapes packed will be proprietary varieties, such as SUNRAYS’ Pristine, Sweet Celebration, Sweet Globe, Krissy, Jack’s Salute, and Allison varieties.

With a delicious product like this one available all year long, shoppers are sure to make these varieties a staple in their homes.

Keep reading AndNowUKnow as more delicious products pop up in the produce department.

Jac. Vandenberg