To-Jo Mushrooms' Peter Wilder Gives ANUK an Inside Scoop on The Blend Initiative
AVONDALE, PA - A major talking point at PMA’s Foodservice Expo was the Mushroom Council’s blending campaign, and To-Jo Mushrooms was right there to support this push to bring produce even more into the spotlight.
Peter Wilder, Marketing Director, To-Jo Mushrooms took the time to tell us some of the new initiatives the company has taken as the mushroom category continues to rise.
“[The Blend] is a new way of mixing mushrooms with meat or a variety of proteins to make a better burger, make a better meatloaf,” Pete tells us.
Among the focal points the company was showcasing were its chopped mushrooms, a move Pete tells us is convenient for foodservice operators.
“It’s a way to bring flavor to the plate, and save money at the same time while getting all the nutritional benefits of mushrooms,” he said.
Pete also discussed To-Jo’s new Foraged Fresh program, an opportunity for foodservice distributors to get specialty mushrooms. “We offer them a weekly flier, and then we’ll ship out the product via FedEx direct to their distribution center.”
To see our entire interview with Pete, as well as the products and details discussed, watch the short video above.