United Fresh Moves Fifth Annual BrandStorm™ to Austin, Texas
WASHINGTON, DC - Next year’s BrandStorm™ details are no longer under wraps! This week, United Fresh revealed that the fifth annual event will be held in one of Texas’ crown jewels: Austin. This is big big big news since the last four years’ worth of BrandStorms have all taken place in San Francisco, California! Next year’s event will take place on February 10-12, 2020, at the University of Texas at Austin’s AT&T Hotel and Conference Center. So, dust off your cowpeople hats, boots, and belts, harness your Western cool, and get ready to two-step with the best of them at one of our industry’s biggest marketing events.
"BrandStorm gets more and more exciting each year,” said Mark Munger, Vice President of Sales and Marketing at 4Earth Farms and Chair of United Fresh’s Produce Marketing and Merchandising Council. “This year, I’m most looking forward to the energy and excitement that a new city can bring to a creative event like this. I know Austin will provide an exciting atmosphere for learning and exploration."
A project of United Fresh’s Produce Marketing and Merchandising Council, BrandStorm aims to gather produce marketers for a jam-packed event full of education, idea-sharing, and innovative dialogue with peers, colleagues, and industry leaders. Each year, members from around the produce industry have attended and engaged in all levels of brand and marketing fun, including enhancing their knowledge, acquiring new strategies, and getting a glimpse at the next wave of tools and innovations.
The show will kick off with the signature BrandStorm tour on February 10, giving an exclusive group of attendees access to the marketing teams behind some of the biggest brands in the Lone Star State, followed by the Welcome Reception at the AT&T Hotel and Conference Center.
On Tuesday, February 11, the education storm rolls in early with a breakfast general session followed by a day of idea deluge, according to a press release. With over 20 workshop topics to choose from, attendees will be able to learn from the best of them at workshops and X-Change sessions.
The event will conclude on Wednesday, February 12, with a breakfast panel followed by a half-day of education, before wrapping up with a closing lunch general session.
"This event is an annual must-attend for all members of your marketing team,” said Kim St George, Vice President, Business Development, Renaissance Food Group, and Vice Chair of United Fresh’s Produce Marketing and Merchandising Council. “I find a level of renewed energy and excitement each year I attend. The content is timely and always spurs new strategies for our team to adopt."
But Austin isn’t the only thing new to BrandStorm this year! The masterminds behind the event are also introducing a new Make it Rain ideas! topic submission, encouraging industry marketers to submit topics that most impact their role to be included in this year’s programming. Those interested can submit their topic here.
United Fresh members can attend BrandStorm for $695 with discounts offered to marketing teams (from the same company) at the reduced rate of $645 each when you register two or more colleagues. Non-members can attend for $895. In addition, companies who are committed to exhibit at United Fresh 2020 Convention & Expo, June 16-18, in San Diego, California, can take advantage of the 2020 Exhibitor Value Package which includes one FREE BrandStorm registration for a member of your marketing staff who would be a first-time BrandStorm attendee.
To register, click here. And to keep on dosey-doe-ing with the ANUK team, stay right here for all the latest fresh produce news.