The Wonderful Company's VP of Marketing Adam Cooper Talks Rebranding and More
CHICAGO, IL - At this year’s United Fresh conference in Chicago, IL, I joined The Wonderful Company’s Adam Cooper, Vice President of Marketing, to learn about how the company’s recent rebranding has been valuable for both customers and retailers alike.
“We’re really bringing all the brands together under one corporate identity that we think consumers will really be able to connect with, as well as our other trade partners under one healthy portfolio,” Adam tells me.
Originally Roll Global, the company is known for creating a variety of brands in many categories, such as Wonderful Pistachios & Almonds, Wonderful Halos, POM Wonderful, FIJI Water, and Teleflora, along with others. Among its many brands, one item the company has been focusing on is its Sweet Scarlett grapefruits.
“Wonderful Sweet Scarletts are a type of Texas red grapefruits,” explains Adam. “We think there’s a big opportunity to really re-engage the grapefruit business going forward.”
To learn more about The Wonderful Company’s rebranding and to see my full interview with Adam Cooper, watch the video above.
