SEATTLE, WA – Have you ever helped a customer looking for ingredients to a recipe they found online? Well, a new alliance has been set between Allrecipes and AmazonFresh to eliminate the confusion or frustration at finding the right ingredient items with the click of a button on the recipe’s website. The alignment, which was announced in a press release by Allrecipe’s media representative Meredith National Media Group, is an innovative and industry-influencing move that shifts the focus away from shopping and onto cooking, streamlining dinnertime plans.

"We are proud to lead the way in food innovation for home cooks and for our brand partners," said Jon Werther, Meredith National Media Group President, in a recent press release. "Millions of busy, family-focused home cooks come to Allrecipes.com every day to discover and plan their meals. Our integration with Amazon will make it it easier for millions of home cooks to order all of the ingredients needed for dinner that night or for a weekly meal plan—and have them delivered to their doorstep within hours. We're providing an unparalleled level of convenience and making it that much easier to turn the food inspiration our audience sees on Allrecipes into reality."

From household cooks cheersing with “#1 Dad” mugs and college students exploring what it means to cook their own food, to those donning their finest at-home chef’s hat, visitors of the site looking for a recipe's ingredients will find them delivered with same-day convenience through AmazonFresh’s home grocery delivery service.

While the AmazonFresh function won’t initially be positioned on all recipe sites, it will be showcased alongside the recipes with the heaviest traffic at first before being attached to as many as possible. For those with busy schedules, home-made meals might be looking much more attractive without the fuss of actually getting items needed to make them.

Allrecipes has a whopping 80 million users worldwide and 1.5 billion annual visits, so this convenient partnership will be exposed to many pairs of eyes attached to many hungry stomachs. The time goods are delivered to all of those biting into the partnership's convenience can even be specified based on when works best for the cooks. And, while the site pre-selects food brands for recipes, once items are selected, customers can change the brand in their grocery “basket.” To top it all off, customers can track pricing for their items in their AmazonFresh shopping cart before committing to the recipe.

The holidays are around the bend, and consumers might be looking for new ways to spice up the season beyond their daily pumpkin spice lattes. How will the blossoming partnership fair in the face of holiday grocery rushes? AndNowUKnow will continue to report with the latest.

Allrecipes AmazonFresh