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Brighter Bites and Hardie’s Fresh Foods Distribute Produce Boxes to Thousands of Families in Need During COVID-19 Crisis

Brighter Bites and Hardie’s Fresh Foods Distribute Produce Boxes to Thousands of Families in Need During COVID-19 Crisis



HOUSTON, TX - While our country reopens and adapts to a new normal, Brighter Bites continues to nourish and help those in need. Recently, the nonprofit teamed up with Hardie’s Fresh Foods to ensure current Brighter Bites’ Texas families continue to receive produce even after COVID-19 impacted their communities.

Bethany Dawson, Senior Program Director, Austin, Brighter Bites“Brighter Bites Austin is so grateful to Hardie’s for its support this spring during school closures,” said Brighter Bites Austin Senior Program Director Bethany Dawson. “Hardie’s stepped up to help as soon as the crisis hit by continuing to pack and deliver produce to 15 schools, serving thousands of families each week.”

In Austin, Hardie’s and Brighter Bites ramped up its existing investment by almost doubling the number of families normally served during the school year—5,150 boxes were distributed to 1,300 families every week over the course of six weeks. These boxes included over 87,000 pounds of fresh food, including onions, carrots, cucumbers, lettuce, bananas, oranges, limes, cabbage, celery, potatoes, and kale.

Recently, Brighter Bites teamed up with Hardie’s Fresh Foods to ensure Texas families continue to receive fresh produce

Brighter Bites Dallas also benefited from the Hardie’s partnership. Over the course of three weeks, the organizations packed and distributed 2,800 boxes to 2,800 families at various locations in the city each week. Boxes included approximately 56,000 pounds of fresh food, including zucchini, onions, carrots, sweet potatoes, tomatoes, lemons, Gala apples, and kale.

Julie Macpherson, Program Director, Dallas, Brighter Bites“Hardie’s was willing to meet our changing schedules, locations, and needs during those weeks in April and May,” said Brighter Bites Dallas Program Director, Julie Macpherson. “Hardie’s personnel worked with us under a variety of physical circumstances as we delivered the boxes via curbside. Their team really went the extra mile.”

Prior to the COVID-19 crisis, the organization served over 25,000 families nationwide enrolled in the program across 100 schools, with each family receiving 25 lbs of fresh produce and nutrition education on a weekly basis, according to a press release. After COVID-19 hit, schools shuttered and families lost access to this fresh produce they were dependent on for daily nourishment. This recent partnership has enabled families throughout Austin and Dallas to continue receiving essential and nutritious produce.

Greg Rowe, Chief Executive Officer, Hardie's Fresh Foods“Hardie’s was pleased to be a part of this emergency initiative in Austin and Dallas,” said Greg Rowe, CEO of Dallas-based Hardie’s Fresh Foods. “Brighter Bites is an amazing organization, and we value our partnership with them. It was a great privilege for all of us at Hardie’s to be a part of helping families in need during the challenging early weeks of the pandemic.”

We here at ANUK will continue reporting the efforts and strengths our industry continues to show, so keep checking back for the latest.

Brighter Bites Hardie’s Fresh Foods



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Brighter Bites

Brighter Bites is a nonprofit that delivers fresh fruits and vegetables directly into families’ hands, while teaching them...