CHELAN, WA - Consumer behaviors continue to shift and evolve, creating a unique landscape for both buyers and suppliers in the produce industry to navigate. Chelan Fresh is bringing advantageous opportunities to retailers looking to bolster their cherry and apple categories, and the supplier is gearing up to share the details on the show floor come March 3. To find out what Chelan Fresh has in store for Southern Exposure attendees, I got in touch with Mac Riggan, Director of Marketing.

“We’re looking forward to the show,” Mac begins. “We’ll have some interesting packaging for retailers to check out, and we look forward to getting together with them to discuss what challenges they are facing in the cherry category, how to prevent shrink, strategies to drive sales, and more.”

With the grower’s peak cherry season around the corner, Chelan Fresh will be displaying creative packaging developments that will help retailers drive cherry sales.

In addition, the supplier will be showcasing its Cosmic Crisp^®, Rockit™, KORU^®, and Sugar Bee^® apples with innovative packaging that sets out to meet evolving shopper needs, especially as consumers look to spend less time in the grocery store.

“We will also be featuring our Cosmic Crisp, Rockit, KORU, and Sugar Bee varieties, with great organic packaging that calls out the variety, weight, and usage ideas right on the bag,” Mac continues.

While we’re keeping it rather hush-hush in the lead-up to Southern Exposure, you can stop by booth #1144 to see all that Chelan Fresh has in store for its retail partners.

As always, keep clicking on AndNowUKnow for the latest industry updates.

Chelan Fresh