Corrie Hutchens Joins Pete's Living Greens as New Senior Director of Marketing
CARPINTERIA, CA – There’s a new face on the roster of Hollandia Produce’s leadership team, and she’s looking to take the company’s new endeavors by storm. With a wealth of marketing knowledge to bring to the team, Corrie Hutchens is joining just in time to tackle the company's rebranding, an upcoming product launch, and even further plans in store.
As its new Senior Director of Marketing, Corrie tells me that her appointment is just the latest strategic move by the company to ramp up its notability on the shelf and longevity as a trusted brand. First up? The company's image and product rebrand from Hollandia Produce to Pete's Living Greens.
“My biggest accomplishment will be seeing Pete’s Living Greens become a nationally recognized consumer brand with ubiquitous distribution of our products within foodservice and retail, while also being found in the homes of consumers across the nation,” Corrie tells me of her current focus.
With a marketing toolkit developed by a career’s worth of experience, Corrie will be responsible for a two-pronged go-to-market strategy. Looking to stimulate consumer affinity and engagement in the living greens category, Corrie will look to build creative consumer and trade-centric marketing plans that will focus on bolstering brand recognition across the board.
“I’ll also be looking to drive Pete's Living Greens future product innovation plans, since an important element in our recent brand relaunch is a renewed focus on new products rooted in consumer insight and nation-wide expansion," Corrie says, alluding to some new line items slated to rollout nationwide under the Pete’s Living Greens brand later this year.
Corrie comes to the Pete's Living Greens team with a background filled with experience in product marketing, brand management, and consumer communication from large and small companies both within and outside of the food and beverage industry. Hailing most recently from the high-profile Little Tikes brand, in addition to filling out roles at Nestle and Ergobaby as well, what brought Corrie to our beloved industry?
"I'm extremely excited to join the Pete's Living Greens family, as a green-eating enthusiast and advocate myself," Corrie answers easily. "I've always been attracted to the produce department, so I'm thrilled to help consumers understand that eating living greens is a optimal way to give more meaning and value to foods they may already love."
The company chose Corrie specifically for her role based on her wealth of CPG experience, and her proven track record of developing brand strategies that have accelerated growth for some of the world’s most familiar brands. As a classically trained CPG marketer, Corrie will look to bring a new level of recognition to the Pete’s Living Greens brand, building off the solid foundation her fellow teammates have lain down.
With Corrie to forge the way for Pete's Living Greens impressive 2017 plans, AndNowUKnow can’t wait to see what she accomplishes next.