VANCOUVER, BC - Oppy, the provider of delicious New Zealand JAZZ Apples, is stepping up to the plate with its Crunch to Contribute fundraiser, a social media campaign which will leverage the great appearance and flavor JAZZ apples in order to raise money for diabetes prevention. Apple lovers looking to do their part can upload a photo of an Oppy JAZZ apple to this site. For every apple picture uploaded, Oppy will be contributing a $1 donation to either the American or Canadian Diabetes Association.

“New Zealand JAZZ apples are exciting consumers’ taste buds while engaging their hearts,” said David Nelley, Apple and Pear Category Director for Oppy. “A fresh, crunchy JAZZ apple is an incredibly refreshing summer snack. And with a few quick clicks, people can post a fun photo while helping others.”

This is a cause close to the Canadian based grower's heart, especially considering that nearly 7% of Canadians suffer from diabetes. According to a press release, that number is even worse in the United States where 10% of all residents are affected by the disease.

In light of these stark numbers, Nelley took care to explain that “regular physical activity and healthy eating are important for all of us, particularly those at risk of or living with diabetes. JAZZ apples can help in several ways. Being high in fiber, they add a healthy benefit to snacks and recipes. And through Crunch to Contribute, we can make funds available for investment in programs that support people living with diabetes and may help curb the growth rate of the disease in the future.”

Oppy's Crunch to Contribute campaign will last until the end of September, and it hopes to raise $20,000 for diabetes prevention in that time. Consumers looking to get more involved are encouraged to spread the word through their social media channels and of course to keep snapping those pictures!

Oppy