Demand For Chelan Fresh’s New SugarBee Brand Apple Cider Leads to Surge in Apple Season Ahead
CHELAN, WA - As summer begins to come to a close, and the crisp days of fall quickly approach, consumers are on the lookout for products that can jumpstart the fall experience. One product that has been within shoppers’ view is Chelan Fresh’s SugarBee® brand apple cider. The drink choice of fall lovers began shipping this month, and has already seen great success at retail. With such a strong reception, Chelan is betting on a surge in demand for SugarBee apples when the new crop hits stores in autumn.
“This isn’t just a great apple cider, it captures the very essence of SugarBee’s flavor—the sweetness of caramel, with a touch of vanilla and maple syrup,” said Julie DeJarnatt, Fresh Retail Strategy Manager. “To make the best cider, we started with the very best fruit, from controlled atmosphere.”
Accompanied by the delicious cider, SugarBee apples have already proven to be popular amongst consumers, as DeJarnatt discusses in a press release. As more families are staying home due to the quarantine measures, they are looking for family friendly snacks that also usher in the flavors of fall.
“Online schooling and continued teleworking mean more family meals and snacks at home,” DeJarnatt explained. “So everyone is looking for those delicious fall food experiences that they can also feel good about, like apples and cider.”
To maximize value for these consumers Chelan has packaged its cider in family-friendly 64-ounce containers. The cider is already ultra-pasteurized so it can remain unrefrigerated until opened, meaning a longer shelf-life for those wanting to prolong the enticing flavors of SugarBee cider.
SugarBee cider began shipping in early August, and Chelan anticipates that it will match the popularity that it held last fall season, when it sold out almost immediately. To meet the increase in demand, Chelan adjusted its production and scheduling this year, but still urges retailers to stock up early in the season.
As consumers taste the exciting flavors of the SugarBee cider, DeJarnatt and those at Chelan know that shoppers everywhere will begin to crave the taste of its SugarBee apples.
“With so many apples out there now, retailers want varieties that work hard for them while also standing out with consumers. SugarBee does all of that,” DeJarnatt said. “This apple has opened doors for us because it opens doors for our retail partners. SugarBee is well on its way to being a trusted, year-round and omni-channel brand.”
SugarBee apples will begin shipping in October, and will hit produce aisles right as fall is in full swing. Chelan entices retailers to use its SugarBee cider to tease its whole fruit option before they land on shelves. Once customers get a taste for the apples, they will be clamoring for more.
With the crunch of fallen leaves, pumpkin flavored everything, and crisp autumn breezes upon us, be sure to stock up on Chelan Fresh’s SugarBee cider and apples just in time for the rush of fall.
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