YAKIMA, WA – Consumers are clamoring for all things apples, and Domex Superfresh Growers has a hot tip to continue to drive organic apple sales on the shelf. Two-pound pouch bags are increasing purchases, and spiking record sales for the 2016 season.

“Superfresh Organics two-pound pouch bags are the ideal marketing tool for organic apples,” said Mike Preacher, Director of Marketing & Customer Relations. “Both bagged apples and organic apples are increasing in popularity, and we have found that the two-pound pouch is the perfect solution for busy, on-the-go parents. The bags are resealable, and the fruit is right size for lunch boxes and after-school snacking.”

According to a recent press release, two-pound pouch bags have helped sales increase nearly ten-fold over the past two years. These Superfresh Organics® pouch bags offer retailers more opportunities to tap into growing demand and drive sales for organic apples, all while maintaining consumable prices for consumers.

The Superfresh Organics two-pound pouch features the following features for premium consumer engagement and a correct ring at the register every time:

• Convenient handle
• Attractive graphics
• Generous clear panel for viewing fruit
• Designed for easy merchandising
• Upright stance

The company stated that scan data has shown that organic two-pound apple pouch bag sales have more than tripled between 2014 and 2015. This trend is continuing in the ongoing season, with August and September showing record sales for organic two-pound pouch bags.

Domex Superfresh Growers currently offers its Superfresh Organic two-pound pouch bag for Fuji, Gala, Granny Smith, Red Delicious, Golden Delicious, Cripps Pink apples, as well as its proprietary variety, Autumn Glory®.

What's next for packaging innovations and retail opportunities for the apple segment? Stay tuned with AndNowUKnow to find out.

Domex Superfresh Growers