Eduardo Leyson Castro Talks Upcoming 2018 Sinaloa Encanta on March 8-9
SINALOA, MEXICO – Connections are everything in our industry. The bridges we build and relationships we form span languages, borders, and oceans as our produce family continues to grow. For the fifth year in a row, Sinaloa Encanta is inviting those in produce across North America and the world to unite in beautiful Culiacán, Sinaloa. Bringing together the Sinaloa community as well as international produce providers, buyers, retailers, media representatives, and government organizations, Sinaloa Encanta is back for 2018 to help those far and wide create ties in the center of agricultural business in Mexico.
With Sinaloa Encanta mere days away—the event takes place on March 8-9—I caught up with Eduardo Leyson Castro, President, to find out more about this annual industry celebration.
“Since 2012, we have been busy introducing Sinaloa as a rich state full of people working hard to grow and harvest some of the world’s most in-demand fresh produce categories. This year, we are focused on communicating that the distinctive mark of this region of the country, is the work and effort of its men and women. Sinaloa Encanta will allow attendees to see and experience the real roots of the lands and what Sinaloa truly is at its agricultural and cultural heart,” Eduardo Leyson Castro said.
Over the past four years, the number of attendees has steadily increased. This year, Eduardo Leyson Castro expects over 1,500 people to attend and enjoy the daily activities.
To kick off the occasion on March 8th, Sinaloa Encanta invites attendees to join them at Restaruant El Cayenna from 4 pm to 10 pm for the Networking Day, an exclusive event for sponsors, exhibitors, producers, industrialists, special guests, restaurateurs, wine houses, media, and more. The event will also have a keynote presentation, “The Industrial Revolution 4.0,” with speakers Ing. Guillermo Fernández de la Garza, Director of FUMEC; Sergio Gomez Lora, ICOM NAFTA Specialist; Javier Lizarraga Mercado, Secretary of Economic Development of Sinaloa; and Juan Habermann Gastelum, Minister for Agriculture of Sinaloa, which attendees will not want to miss.
On Friday March 9th, the day opens with a tour of the Agricultural Field “Viva Organica.” Later in the day, there will also be more festivities at Hacienda El Amigo, located in Los Mezcales, where attendees can enjoy food and wine from over fourteen of the best Sinaloan restaurants and thirteen different Baja California wine houses.
And going out with a bang, Sinaloa Encanta will conclude with a show-stopping concert by this year’s special guest Yuri, continuing his tour “Tan Cerquita Tour,” and an afterparty to boot.
"The work we do here in Sinaloa yields some of the best fruits and vegetables in North America, and we hope to continue empowering ourselves and expanding on the international stage. Therefore, we will not give up and we will continue making Sinaloa Encanta the meeting point between hard work for a better region and an area launching new projects dedicated to that great goal,” Eduardo Leyson Castro concluded.
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The Sinaloa Encanta Foundation hosts the annual "Sinaloa Encanta" event, aimed at displaying and promoting the...