Fresh Express® Launches Four New Salad Kits with Unique Ingredients
ORLANDO, FL - Four new salad kit options are headed to retailers, as Fresh Express® recently announced new product additions to its value-added salad line.
“Throughout the past year, we’ve seen that consumers are increasingly looking to add convenience and flavor to their at-home meals without sacrificing quality,” said Fabian Pereira, Vice President of Marketing and Innovation. “Our new salad kits combine premium ingredients like honey butter cornbread crisps and smoked bacon with fresh, crisp lettuce and vegetables to make it easy for consumers to enjoy a chef-crafted and nutritious meal with minimal time spent in the kitchen.”
These new products include Bacon Thousand Island and Kickin’ Bacon Ranch Chopped Salad Kits, as well as Italian Balsamic and Spinach & Bacon Salad Kits. According to a press release, the introduction of these new recipes provides shoppers with more variety—a benefit for retailers looking to bolster their buy-side differentiation.
The product breakdown is as follows:
- Bacon Thousand Island: Fresh iceberg and green leaf lettuce layered with unique sweet and savory ingredients including honey butter cornbread crisps, Parmesan cheese crisps, smoked uncured bacon bits, and a creamy Thousand Island dressing
- Kickin’ Bacon Ranch: Garden-fresh green leaf lettuce, green and red cabbage, carrots, and green onions finished with a touch of heat and zesty flavor from Jalapeno Ranch dressing, topped with tortilla strips and crispy uncured bacon bits
- Italian Balsamic: Fresh iceberg, green leaf lettuce, and radicchio tossed with a White Balsamic Vinaigrette, focaccia croutons, and an Italian three-cheese blend
- Spinach & Bacon: Vibrant and tender baby spinach and spring mix combined with red cabbage, carrots, mesquite-smoked slivered almonds, smoked uncured bacon bits, and a Sweet Onion Dijon dressing
These kits have already been adopted by retailers such as Albertsons, Safeway, Hannaford, Food Lion and Harris Teeter. Will you be next?
Keep reading us here at AndNowUKnow as we plumb the depths of product development.