FullTilt Marketing Announces Expansions and Promotions to Marketing Team; Melinda Goodman Shares
MINOT, ND - FullTilt Marketing’s team has grown in strength, and our industry is already benefiting from the expansion. The company recently appointed Melissa Edwards as the new Marketing Manager, Sabrina Wilson as Marketing Assistant, and promoted Sabrina Fisher as a Junior Account Manager.
Edwards brings over 15 years of experience in agriculture, fresh produce, and specialty foods. Previously, she was the Senior Project Manager for the launch of the Disney Garden Brand under the Imagination Farms label. Following that, Edwards managed a $150 million fresh food category with domestic and international retail, foodservice, and government implications.
Additionally, Edwards has contributed as a contractor to several FullTilt Marketing special projects spanning the company’s history, while also working in the tech and entertainment industries.
In her new role, Edwards is focused on managing the storytelling needs of clients including strategy; copywriting; and implementation of websites, social media, and press while contributing her account management skills to projects company wide.
Joining Edwards is Wilson, who is already applying her strengths in digital marketing to research and provide vital data and content for client projects underway. Wilson is a recent graduate of the University of Texas Rio Grande Valley, where she received her bachelor’s degree in Marketing.
According to the release, Wilson comes to FullTilt after completing her degree over one year ahead of schedule while also working in a local law firm.
“I’m excited that FullTilt continues to grow thanks to our committed clients who are ready to tell their agriculture stories,” Melinda Goodman, President, FullTilt Marketing, commented. “Melissa was chosen for her history in the industry and strong copywriting experience as well as customer service skills, and Sabrina brings a youthful exuberance and native digital understanding of social media that is critical in today’s marketplace.”
With the expansion of the team, FullTilt has promoted Fisher from Marketing Assistant to Junior Account Manager.
Fisher has been an integral part of the team since 2020, bringing her expertise to managing the annual Viva Fresh Expo with the FullTilt team. Today, she manages Colombia Avocado Board and South Texas Onion Committee, among other responsibilities.
“For over 11 years, FullTilt has operated as a full-service boutique agency that offers more than creative design, but comprehensive strategic value to every client with an emphasis on ROI and understanding the full life cycle of every product,” continued Goodman. “Each selection of new team members is meant to grow new and existing relationships and steward opportunities for our clients. We are thrilled with not only our new team members but able to have the opportunity to promote those who have helped us get to where we are.”
Congratulations all around to these lovely ladies as they chart their new course!