SAN FRANCISCO, CA - In an expansion of their partnership with Instacart, more retailers are optimizing the grocery delivery partner’s innovative Carrot Tags software to provide a more reliable online ordering experience. The implementation of this unique software helps e-commerce shoppers locate ordered items more precisely, in turn improving order accuracy for Instacart users. ALDI, Gelson’s Markets, and Hornbacher’s are among the grocers now leveraging this cutting-edge tech.

“It’s incredible to witness the momentum we’re seeing among retailers adopting Carrot Tags and how it’s transforming the experience for e-commerce shoppers fulfilling orders in-store,” said David McIntosh, Chief Connected Stores Officer at Instacart. “Seeing additional retailers like ALDI, Gelson’s, and Hornbacher’s embrace Carrot Tags is a testament to how they are at the forefront of improving store operations and elevating customer service.”

As a press release detailed, Carrot Tags is Instacart’s software solution that seamlessly integrates into a retailer’s electronic shelf labels (ESL) hardware to enable incremental functionality, including pick to light capabilities.

As part of a comprehensive offering of solutions designed to bridge the online and in-store shopping experience for both retailers and customers, Carrot Tags is part of Instacart’s Connected Stores suite of technologies, which includes Caper Carts, FoodStorm, Oversight, and more.

“We see the value Carrot Tags offer as they help Instacart shoppers to be more independent when fulfilling online orders, allowing our associates to focus on store operations and providing excellent customer service,” said Scott Patton, Vice President at ALDI. “Our business model is based on efficiency, and Instacart’s enterprise technologies are just another way for us to enhance the customer experience while reducing costs and passing along savings to customers.”

Samantha Simmons, Director of Operations at Coborn’s banner Hornbacher’s, also commented.

“Since our launch of Carrot Tags last year, we’ve noticed how it’s given our customers who order their groceries online a reliable experience by providing a more accurate order fulfillment process by e-commerce shoppers,” said Simmons. “Additionally, it was fairly easy for us to integrate the software into our existing ESL hardware, making it a smooth rollout across our stores.”

Earlier this year, Instacart also announced the chainwide launch of its Carrot Tags at Schnucks.

As more companies optimize this innovative suite of solutions, ANUK will report on the latest.