Honeybear Brands Ships Thousands of Apples to Food Shelves Amid Pandemic
ELGIN, MN - Biting into a crunchy apple instantly makes me feel healthier. The adage “an apple a day keeps the doctor away” still rings in my ears after years of hearing it. Consumers are currently looking for foods that support this healthful mindset, and Honeybear Brands is partnering with multiple organizations to ensure that supplies are replenished where they are needed. This includes hunger-relief charities such as Second Harvest and Twin Cities based non-profit Health Fair 11.
“We are fortunate that we have such a strong apple crop this year. Fresh produce is so essential to a healthy diet, especially at a time when people cannot get to the store as often as they might like to,” remarked Don Roper, Vice President of Sales and Marketing, in a press release. “We want to do our part to get healthy food into the hands of those who need it the most and encourage folks to eat apples as a way to help boost their immunity now more than ever.”
An innovative bit of marketing has some of the apple donations being generated through an Eat One Share One Pazazz Apple Challenge on social media. By sharing a Facebook post, consumers are able to help Honeybear donate a fresh apple to a local food bank. Retail partners are also getting on board by sharing the post and encouraging shoppers to do the same. The end goal is to donate 100,000 apples across the nation.
The press release went on to note that Honeybear Brands is also donating 1,500 Pazazz apples as part of Health Fair 11’s You Matter Snack Pack initiative, which provides free nutritious snack bags to people directly affected by the COVID-19 pandemic. Health Fair 11 will distribute 1,500 You Matter Snack Boxes to the following four organizations: Twin Cities Mobile Market, Mary’s Place, Higher Ground, and People Serving People. Each provides basic food and shelter to people living on the margins of the economy even before the pandemic hit.
Paired with a Pazazz apple, each You Matter Snack Box contains a serving of grains, fruit, and peanut-free protein. The packs also include a ‘You Matter’ note as well as an activity card, and all are prepared using proper sanitation methods.
A commendable act on the part of Honeybear Brands! Keep checking back in with AndNowUKnow for the latest in fresh.
