SAN LUIS OBISPO, CA - Precision irrigation management provider Hortau has announced the appointment of tech expert Joseph Bradley as Chairman of its Board of Directors. Bradley is well-established in the booming new Internet of Things (IoT) industry, wherein interconnected devices network seamlessly for more efficient operation.

“I’m excited about the work Hortau is doing and the opportunity to be part of its future,” Bradley said, according to the statement. “In my experience, the IoT industry is all about enabling people to be more productive and effective, making better-informed decisions to enjoy a better quality of life. That’s exactly what Hortau does for farmers with its irrigation management platform, and I can’t wait to see where the company goes from here.”

As we previously reported, Hortau’s smart irrigation management platform reports to growers how crops are faring in real-time–before stresses such as drought or lack of aeration can have a negative impact on a crop.

The appointment appears to be the perfect fit. An evangelist for IoT technology, Bradley brings a wealth of experience and thought leadership to Hortau and its IoT platform for agriculture, having spent three decades in the communications, service provider, software and technology industries, according to a press release.

“We’re thrilled to have the opportunity to work with an industry-leader like Joseph Bradley,” Hortau CEO Jocelyn Boudreau said. “Joseph is a great fit for our company and leadership team because he shares our passion for emerging technology, and providing solutions to today’s real-world challenges through the use of IoT platforms.”

Bradley is also the President of Business Ventures at Uptake, a predictive analytics platform provider that transforms data into measurable gains in productivity, cost savings, and operational safety for the industrial sector.

Previously, Bradley was the Global Head and Chief Business Officer for IoT Works by HCL, and was the Vice President of the Internet of Everything Practice for Cisco Consulting Services.

While with Cisco Consulting Services, Bradley was also Senior Research Fellow for the Global Center for Digital Business Transformation, and previously led its Research and Economics, Strategic Communications, and Operations functions.

Prior to Cisco, Bradley was CEO, CFO, and Senior Vice President at C3, General Manager of the Data Communications group at AT&T, and worked in finance and operations at Pacific Bell.

For all the latest in fresh produce executive appointments, stay tuned to AndNowUKnow.

Hortau