IMMOKALEE, FL - Lipman Family Farms is taking strides to target the foodservice sector, recently appointing Chef Wil Wilbur as Manager of Culinary Development. In his new position, Wilbur will collaborate with Lipman’s innovation, sales, and marketing departments to create solutions pertaining to ingredient ideation, food trends, and product development.

“We are excited for our customers to benefit from Chef Wil’s culinary expertise through collaborations in both the retail and foodservice sectors,” said Kent Shoemaker, CEO. “With our shared passion for fresh ingredients and making the family table an enriched, cherished experience, we are excited to have Wil join our family.”

According to a press release, Wilbur brings extensive culinary knowledge to Lipman with over 10 years of experience in the field. With a background in new product innovation and menu building, Chef Wil has a passion for thinking creatively about food. The feeling of comfort from delicious food on the table, making people happy, and curating bold flavors are what have inspired him to successfully develop over 150 regionally or nationally launched products throughout his career.

“People want increased customization in their meals. This includes the ways products are grown, handled, and even the type of cut they like for their vegetables,” said Wilbur. “We have capabilities and forward-thinking minds at Lipman that are meeting these needs for our consumers. I am thrilled to implement a program that will grow who we are as a full solutions expert from a culinary and innovation standpoint.”

In addition to his culinary experience, Wilbur has earned three degrees over his educational career: an Associate Degree in culinary arts, a Bachelor of Arts in culinary science and foodservice management, and a Master of Arts in management from Texas A&M University.

Congratulation to Chef Wil Wilbur on this exciting new role!

Lipman Family Farms