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 Monterey Mushrooms Launches New Nutraceutical Mushroom Powders; Bruce Knobeloch Comments

Monterey Mushrooms Launches New Nutraceutical Mushroom Powders; Bruce Knobeloch Comments



WATSONVILLE, CA - Backed by 50 years of industry expertise, Monterey Mushrooms is using its innovative prowess to make a splash in the category with an extension to one of its long-standing product lines. Tapping into the growing popularity of mushrooms amongst consumers, the company has rolled out new products consisting of organic full spectrum and Mycelium Plus mushroom powders for food and supplement manufacturers to utilize.

Bruce Knobeloch, Vice President, Marketing and Product Development, Monterey Mushrooms“We are committed to growing the very best mushroom strains for our nutraceutical powder line and really pride ourselves on having control from the beginning—including strain culturing and spawn development. Our long-term corporate strategy of vertical integration was exemplified through investments in facility renovations and equipment purchases that enable us to grow and process these new nutraceutical mushrooms,” said Bruce Knobeloch, Vice President, Marketing and Product Development. “Our team has been working hard these past few years to enhance our understanding of these mushrooms and to become well-versed in growing and optimizing them. It’s been a fun and exciting new venture for us.”

These new nutraceutical powders will join Monterey Mushrooms’ all-natural Just Mushrooms® Vitamin D2 powder line, which the company has been producing for more than a decade, according to a release.

Tapping into the growing popularity of mushrooms amongst consumers, the company has rolled out new products consisting of organic full spectrum and Mycelium Plus mushroom powders for food and supplement manufacturers to utilize

Using the team’s extensive scientific knowledge and technical production expertise, Monterey has developed and produced its line of patented mushroom strains that were used in creating this extended line. The first three powders that the supplier will be releasing are Lion’s Mane, Cordyceps, and Chaga. Additionally, Reishi, Shiitake, Maitake, Turkey Tail, and Agaricus blazei powders will be available this spring.

All of these new offerings were created with the intent to improve consumer health and boost immunity, further supporting Monterey Mushrooms’ corporate purpose of enhancing people’s lives. Lion’s Mane and Cordyceps are full spectrum powders, meaning they contain the mushroom mycelium, extracellular compounds, primordia, and fruit bodies. Chaga will be in a Mycelium Plus powder format that includes the mushroom’s mycelium, extracellular compounds, and the fermented sorghum. All of which are considered desirable ingredients for functional food and beverage formulations and for nutritional supplements.

Monterey Mushrooms' long-term corporate strategy of vertical integration was exemplified through investments in facility renovations and equipment purchases that enable the company to grow and process these new nutraceutical mushrooms

Further supporting Monterey’s mission, preliminary research has shown nutrients in mushrooms associated with Traditional Chinese Medicine (TCM), Ayurveda, and other holistic approaches have helped stimulate the immune system, helped with healthy blood pressure management, supplied powerful antioxidants, and support overall wellness. Some research mentioned in the release also suggests they may promote focus, provide cardiovascular and skin health support, or boost cognition.

The medicinal mushrooms used for these products are grown and processed at Monterey’s facilities in California and are certified kosher and organic.

As the consumer focus on better-for-you options and the power of mushrooms continues to grow, how will Monterey further evolve its lineup? AndNowUKnow will bring you the answers.

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