HOUSTON, TX - The versatility of a delicious potato is what keeps consumers coming back. Whether they enjoy them fried, baked, mashed, or loaded, potatoes are one item nearly every shopper has on their grocery list. Drawing well-deserved attention to this flavorful variety, MountainKing announced it has launched new marketing support for its versatile Butter Red potatoes.

“The Butter Reds are particularly popular with younger, health-conscious shoppers,” said Andreas Trettin, Director of Marketing. “Plus they perform very well when promoted with our regular reds. Feedback from consumers continues to be overwhelmingly positive, and we’ve also heard from several restaurant chefs who love the product.”

The new marketing strategy surrounding the delicious, buttery variety includes eye-catching displays, point-of-sale posters and display bins, trial coupons, in-store demos, as well as quarter-pallet display boxes, according to a company release. The company has also developed engaging social media content to call attention to the multifaceted variety, showing how it can be used in salads or for baking and grilling.

The enticing variety, which blends the cooking qualities of red potato with the buttery flavor of a gold potato, comes in 3, 5, and 10 lb poly bags. According to Trettin, retailers can see an average net increase of 18 percent sales growth when promoting these Butter Reds alongside MountainKing’s 5 lb bags of regular reds.

Originating in the Netherlands, this variety is high in vitamin C, potassium, vitamin B6, and dietary fiber. Its dense, waxy texture allows them to hold up to higher cooking temperatures while maintaining the creamy and delicious flavor of a gold potato.

To stay up to date on the newest strategies hitting the retail sector, keep an eye out for ANUK.

MountainKing