LEAMINGTON, ON – With the beginning of the Canadian greenhouse season on its way, Nature Fresh™ Farms is putting the final touches on its new brand packaging with the help of Sesame Workshop and PMA’s eat brighter!™ movement.

“We are very excited to take part in the ‘eat brighter!’ movement, it is an opportunity for Nature Fresh™ to assist in an industry-wide education initiative to help increase fruit & vegetable consumption,” said Ray Wowryk, Director of Business Development.

The company is using primary Sesame Street characters Big Bird, Cookie Monster and Elmo to transform all of its primary brand packaging to include the ‘eat brighter!’ brand and help increase awareness of the program in both the United States and Canada, according to a press release.

“In PMA’s initial program launch announcement, it was stated that the ‘eat brighter!’ tagline draws parallels between the characteristics of the Sesame Street brand and fresh produce – using adjectives like healthy, brilliant, alive – with a clear call-to-action that drives consumers toward a brighter, healthier future. We believe that increasing fresh consumption across all fruits & vegetables ensures a healthier future for everyone; we are getting behind this initiative 150%,” stated Wowryk.

Nature Fresh™ will be unveiling a variety of the company’s new ‘eat brighter!’ packaging at the upcoming SEPC’s Southern Exposure Conference & Tradeshow in Orlando, Florida, February 26-28 at the Caribe Royale Resort. 

“Participating in the SEPC’s Southern Exposure event is a great opportunity for us to help kick off a new season and connect with key retail partners,” added Wowryk.

To see the new ‘eat brighter!’ packaging, make sure to visit the company at Booth #419 in the Grand Sierra Ballroom at Caribe Royale.

Nature Fresh™ Farms