North Bay Produce Details New Packaging in Exclusive What's in Store Video
TRAVERSE CITY, MI - It’s hard not to judge a book by its cover. That’s why at North Bay Produce, we are rolling out all-new packaging that puts an emphasis on the quality of our products. In doing so, we’ve further aligned ourselves with outstanding customer service and our unrivaled team of leaders.
Here’s What’s In Store with North Bay Produce…
Fresh, vibrant, and clean colors make these packs pop at retail and drive up the average ticket price. Reinforced by the superior product inside, your shoppers will keep coming back for North Bay fruits and vegetables.
The brilliant aqua color found on our conventional packages reflects the clear waters of Grand Traverse Bay where we are headquartered. Our organic packs are now embellished with a bright green color to reinforce the clean and green values we are known for.
Consumers agree with us, overwhelmingly choosing our updated designs before any other selection in the produce aisle. With our produce on your shelf, there will be no question of quality in shoppers’ minds.
Fresh and beautifully packaged produce is never out of reach as our 32 widespread grower-owner operations across the Americas distribute to our two strategically located, highly expansive warehouses. We also utilize several of our growers’ packaging facilities throughout the world to improve efficiencies and assure the freshest produce is available to consumers as soon as possible.
The North Bay Produce stamp, representative of our global partnerships, has garnered decades of industry influence both on the shelf and in the fridge. An enlarged logo on these new packs makes for simple yet effective brand messaging as we continue to grow our diverse fan base.
Our new packaging also delivers on the health-forward front, emblazoned with the American Heart Association’s seal to reinforce that fresh produce is desirable in more ways than one. The results are in, and North Bay consumers find this update to be yet another incentive to buy our premium produce.
A grower-owned cooperative, North Bay Produce is rooted in the freshest food possible, allowing us to deliver on our time-tested brand promise: From our farms to your family. Naturally.
Thank you for watching What’s In Store.