Wraparound AdWraparound AdWraparound AdWraparound Ad
Smitten® North America Expands Production, Launches First Michigan-Grown Crop

Smitten® North America Expands Production, Launches First Michigan-Grown Crop



BELDING, MI - In response to the growing popularity of the premium branded apple, Smitten® North America is moving into new territory; the brand announced the first-ever Midwestern harvest of Smitten apples this week.

Don Zornes, North America Marketing Director, Smitten®“The growing popularity of this apple at retail has been impressive,” said Don Zornes, North America Marketing Director, in a press release. “Expanding production is a necessary and exciting response to meet that popularity.”

Developed in New Zealand by the Prevar Breeding program, Smitten is a blend of Gala, Braeburn, Fiesta, and Falstaff.

Chris Sandwick, Vice President of Sales and Marketing, BelleHarvest“We fell in love with this apple many years ago and are thrilled to join New Zealand and Washington in producing this extraordinary apple,” said Chris Sandwick, Vice President of Sales and Marketing for BelleHarvest—the Midwest licensee for Smitten apples, who will begin marketing the first Michigan-grown Smitten apples in the coming weeks. “We believe it has the eating quality to please even the most cynical snacker.”

Smitten® North America is moving into new territory; the brand announced the first-ever Midwestern harvest of Smitten apples this week

According to the company’s press release, the apple variety boasts outstanding flavor and exceptional crunch.

Tony Blattner, President, BelleHarvest“We’ve only had enough so far to feed friends and family,” added Tony Blattner, President of BelleHarvest and grower of Smitten apples. “Now we have the chance to share this exceptional apple with our retail partners, as well.”

For more on exciting developments and new offerings in our industry, keep reading AndNowUKnow.

Smitten®



Companies in this Story


BelleHarvest

At BelleHarvest, we don’t sell apples. We plant, grow, harvest and deliver healthy, flavorful food to our families,...