Starr Ranch Growers Generates Buzz With Spring Promotions To Support JUICI™ Apples
WENATCHEE, WA - Spring has sprung in the northern hemisphere, and Starr Ranch Growers is one supplier positioning its buy-side partners for a rise in register rings. Launching marketing initiatives surrounding the exclusive JUICI™ apple, Starr Ranch’s Bites & Blooms promotion will include social media strategies, giveaways from the Harvest Home blog, new JUICI spring recipes, and collaborations with micro-influencers across the country, all of which will ultimately bring shoppers to the physical store.
“Spring is when our orchards come alive,” said Dan Davis, Director of Business Development. “The trees are blooming, bees are pollinating, and we begin to anticipate harvest. We look forward to sharing a glimpse of this fascinating time with shoppers and hope our work with micro-influencers will encourage creativity and new uses for JUICI apples.”
The company will distribute exclusive Bloom Boxes to its influencer partners, who will create and share spring-centric JUICI apple recipes to inspire cross-merchandising strategies and more, according to a press release.
In addition to this promotion, the company will work with Boise, Idaho-based companies Heart of Timber and Lost Grove Brewing to share stories about each brand’s sustainability efforts. The collaborative April Earth Day promotion, staged at AutoCamp, encourages community involvement, outdoor activities, and clean snacking.
“Earth Day is about supporting the environment while celebrating the places we get to call home,” Davis said. “Protecting our homes in a sustainable manner means healthy orchards, better fruit, less waste, fewer resources, and a nourished land for generations to come. This Earth Day, and every day, we encourage people to get involved in conservation and make a difference for the planet.”
Not only is Starr Ranch upping its brand presence, but it is leveraging unique opportunities to get shoppers shuffling into your stores in no time. As more spring promotions bloom, keep reading us here at ANUK.