Sun World Expands Footprint in Egypt and Italy
PALM DESERT, CA - As consumer demand for unique product offerings maintains, Sun World International has made an announcement that will expand its global network of growers and marketers. The company revealed recently that it has granted six additional licenses to Egyptian table grape growers and marketers, bringing the total number to seven. Sun World also appointed two new Italian table grape growers and marketers as part of its strategy to extend its reach in these gateway markets, bringing its total Italian licensees to 10.
“We have been eager to announce this group of tremendous new licensees,” said Garth Swinburn, Vice President of Licensing. “A hallmark of Sun World’s many years as an international fruit breeder and licensor is the longevity of our relationships with our licensees. We make the decision to grant a license with deliberation and care, so this is an important move for our company.”
One of the company’s central motivations for this new expansion is to meet the growing demand for newer and improved table grape varieties in the global fresh market, according to a press release.
The widening of Sun World’s footprint also reflects the transition taking place in Egypt and Italy as public table grape varieties are replaced with proprietary varieties, like those that the company breeds in its Center for Innovation in California. An expanded portfolio of innovative table grape varieties will give new licensees greater access to domestic and international markets, creating greater opportunity for new revenue streams.
“Everything we do, and every aspect of our breeding and genetics program, is done with the success and prosperity of our growers and marketers in mind,” continued Swinburn. “I’m delighted to welcome these impressive new marketers to the global Sun World Community.”
New marketers have been granted rights to distribute fruit from existing and new varieties developed by Sun World and marketed under the company’s brands such as AUTUMNCRISP®, MIDNIGHT BEAUTY®, SABLE SEEDLESS®, ADORA SEEDLESS®, SCARLOTTA SEEDLESS®, and SOPHIA SEEDLESS®.
Sun World’s new licensees include:
- PICO Modern Agriculture
- Agrostar for Modern Agriculture
- El Roda Company for Agricultural Development
- Fayed Horticulture Export Ltd. Co. (FATA)
- Magrabi Agriculture SAE (MAFA)
How will Sun World’s expansion into these gateway markets impact its growth strategy in other regions? AndNowUKnow will bring you the answers.