YAKIMA, WA - In order to honor the memory and service of the influential legacy left behind by leader Dr. Martin Luther King Jr., Superfresh Growers has announced that it will be adding MLK Day as a paid holiday for its employees starting in 2021. As the grower takes this pivotal step in remembering the life and achievements of Dr. King, Superfresh encourages other companies across our industry to join in.

“We want to ensure that our teammates and their families have time on this important day to reflect on Dr. King’s legacy, whether they do that through community service, personal reflection, or spending time with their families,” said Robert Kershaw, CEO. “To me, one of Dr. King’s most meaningful quotes is, ‘Injustice anywhere is a threat to justice everywhere.’ This reminds me of another popular saying, ‘Justice will not be served until those who are unaffected are as outraged as those who are.’ Justice is such a core tenet of the freedom and equality we enjoy.”

Observed on the third Monday of January each year, the holiday is often referred to as “a day on, not a day off,” alluding to the community service work that is encouraged to celebrate the life of Dr. King and the movement he led. According to a press release, The United States Corporation of National and Community Service describes MLK Day as a national day of service designed to improve the communities in which we live and operate. Superfresh growers agrees with this tenet, and is encouraging its employees to use this day to volunteer with local non-profits.

“Honoring MLK Day is the right thing to do,” added Kershaw. “I hope other companies join us as we honor this day.” Martin Luther King Jr. Day will fall on January 18 this coming year.

As Superfresh Growers takes this momentous step toward celebrating the legacy of Dr. King and continuing on his message of unity and community betterment, what other companies will follow suit? Keep reading AndNowUKnow as we continue to report.

Superfresh Growers