Tami Gutierrez Joins Coastline Family Farms as Its New Vice President of Sales and Marketing
SALINAS, CA - Coastline Family Farms has just welcomed practiced produce and procurement veteran Tami Gutierrez to the team as its newly created Vice President of Sales and Marketing position.
“I am excited for this new opportunity to expand my managerial responsibilities and have an opportunity to identify, develop, and execute new growth strategies for the company and our customers,” Tami said. “I have known and admired Larry and Tina Cox, the grower/owners of Coastline Family Farms, for many years and admired the organization they have built. I am thrilled to become an integral part of their company.”
Tami is joining the Coastline team with more than 25 years of experience in the industry, starting off her career with Sysco’s accounting and moving up rapidly as a buyer, overseeing seven of its OPCO’s in 1989, according to a press release. She then moved on to handling sales and marketing for Growers Vegetable Express in 1996, as well as product buying and production coordination.
“We are delighted to have Tami join our company in this new executive management role and lead the Salinas-based Coastline Family Farms sales and commodity teams,” said Robert Verloop, COO/GM for Coastline Family Farms. “She is a proven produce pro with extensive experience in multi-channel sales, account management, production forecasting, product procurement, and commodity management. She knows what it takes to manage a successful sales and marketing program that is integrated from the 'field forward,' while cultivating customers who seek to establish partnerships with growers.”
Most recently, Tami worked for Ippolito International as its Vice President of Sales and Cauliflower Commodity Manager. During her ten-year tenure, she coordinated production planning, harvest forecasting, and managed Mexican-grown and cauliflower commodities. She also directed the sales team, who serviced a range of key national and regional retail, as well as foodservice and wholesale distributors.
“At Ippolito, I was fortunate to be part of a dedicated team and a wonderful grower network,” Tami commented. “I am grateful to the owners and the overall organization for their support. But, I am especially fortunate to have had an exceptional mentor in Butch Corda, who has guided me throughout my career.”
Coastline Family Farms is an independent, privately held, and vertically integrated year-round shipper of more than 25 fresh vegetable products. The company farms in California, Arizona, and Mexico, still operating under the management of the company’s partners, who remain directly involved in the daily business.
Congratulations to Tami and the Coastline team on this newest chapter.
