Tasteful Selections® Launches New Marketing Campaign Highlighting Ten Years of Flavor
ARVIN, CA - Tasteful Selections® has been making convenience, flavor, and versatility collide for ten years now. After celebrating its ten-year business anniversary, the brand took to the newswire to name that its success comes from positive partnerships, continuous innovation, and high-quality bite-size potatoes.
“Owning the entire planting, growing, harvesting, and packaging process ensures our high standards of quality, flavor, and freshness,” stated Tim Huffcutt, Vice President of Sales and Marketing Operations at RPE, the exclusive sales and marketing partner of Tasteful Selections, in a press release.
He continued, saying that, “This highlights the true star of the show—our bite-size potatoes. Over the years, we have partnered with chefs, recipe developers, and influencers to create appetizing meals that enhance the enduring flavor of our potatoes. In our next theme, we are challenging consumers to expand their taste buds with our potatoes. Try new recipes and new varieties with us.”
These new recipes give consumers a chance to win a variety of prizes, all included in the brand’s new 10th-Day Instagram giveaway campaign. This marketing tool ensures that retailers will see more consumers hit the aisles looking for Tasteful Selections’ products.
Stick with AndNowUKnow as we cover what’s next in the ways of fresh produce marketing.
Companies in this Story
RPE, a second generation family farm, is a category leader and key grower/shipper of year-round potatoes and onions. We...
Tasteful Selections® began with multi-generational potato farmers who recognized an opportunity to expand the potato...