Tasteful Selections Promotes Katie’s Krops to Help End Local Hunger
BANCROFT, WI - Tasteful Selections, a specialty potato brand from RPE Inc., is yet again helping to promote non-profit partner Katie’s Krops’ effort to educate shoppers about local hunger relief efforts.
For the third year in a row, the duo’s “Meet Your Grower” campaign allows shoppers to meet local Katie’s Krops growers, as well as learn how their purchase of Tasteful Selections can make an impact in their communities. Launched at select retailers this past October, the campaign includes customized in-store events, display contests, and point-of-sale materials that will continue through January.
“Wow, what a wonderful event!” exclaimed Shawna McGrath, Teacher at Rocky Branch Elementary School in Watkinsville, Georgia. “I was so proud of [my students who] handed out coupons, potatoes and talked about our efforts to help end hunger.”
Another Katie’s Krops Grower, 15-year-old Katie Cannon from Bethesda, Maryland agreed, “It was so great to see just how many people really want to help out. Thanks [Tasteful Selections] for providing me with this awesome opportunity!”
As part of the campaign, a portion of the profits from specially-marked bags of Tasteful Selections products will go to Katie’s Krops, according to a press release. Products include Tasteful Selections’ Ruby Sensation and Honey Gold potatoes, available October through January.
“We want to make it easier for people to support those in need within their own communities, especially during the holiday season,” explained Russell Wysocki, President and CEO of RPE Inc., Co-Owner of Tasteful Selections. “Our aim this year is to raise awareness about Katie’s Krops and invite our customers to take action in the fight against hunger.”
In addition to in-store marketing and activities, Tasteful Selections is encouraging consumers to learn more about Katie’s Krops by visiting its website at TastefulSelections.com/katieskrops/ and social media channels.