Trader Joe's Keeps Its Spot At The Top of Top U.S. Grocery Retailer List
CHICAGO, IL - Legend states that if you so much as say one negative word against cult grocery retailer Trader Joe’s, an army of Joe Beaus will descend upon you, bringing with them the bounty of Trader Joe’s branded products. I know from experience. Fortunately, the Joe Beaus can put down their torches and pitchforks, because dunnhumby has released the results of its Retailer Preference Index (RPI) study, which once again speaks highly of the California-based retailer. For the second year in a row, Trader Joe’s was ranked the top-rated grocery retailer—Joe Beaus coming in clutch!
According to a press release, the RPI study surveyed 7,000 U.S. households to determine which of the top 56 largest grocery retailers have the strongest combination of financial performance and consumer emotional sentiment. The RPI ranking takes into account price, quality, digital, operations, convenience, discounts/rewards, and speed.
The results included the following grocery retailers that weighed in with the highest consumer preference index scores:
- Trader Joe’s
- Costco Wholesale
- Amazon
- H-E-B
- Wegmans Food Markets
- Market Basket
- Sam’s Club
- Sprouts Farmers Markets
- WinCo Foods
- Walmart
- Aldi
- Peapod
- The Fresh Market
dunnhumby noted that many of the retailers at the top of the list have focused their businesses on superior value perception, including price and quality, and as a result, tend to have the most financial success and the strongest emotional bond with consumers.
To read more of dunnhumby’s key findings from this year’s study, click here.
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