DELTA, BC & MARFA, TX – Village Farms—a leading producer, marketer, and distributor of premium greenhouse-grown tomatoes, bell peppers, and cucumbers—is celebrating 20 years in Texas this holiday season, and marking the occasion with three uniquely Texan holiday recipes apt to resonate with consumers and drive fresh produce sales.

The company has partnered with Fort Worth food blogger and photographer Nancy Farrar, whose original culinary creations and photography are featured on her blog, Chef Impersonator.

“We were thrilled to be able to celebrate Christmas Texas style this year and work with Chef Impersonator who created these uniquely Texan and exclusive recipes just for Village Farms,” said Helen L. Aquino, Director Brand Marketing & Communication for Village Farms.

Produce departments looking to capitalize on unique cross-promotional sales opportunities this season can turn their customers on to these fresh and festive recipes. Each recipe offers a new take on traditional holiday cuisine.

Consumers can access the recipes through the What’s Fresh section of Village Farms’ website; the recipes include:

• A reimagining of the classic Texas Christmas Eve staple: tamales with a Cabernet Estate Reserve Tomato™ chili sauce
• A Texas take on seasonal desserts: thumbprint cookies filled with Cherry No. 9 Fall in Love Again® pepper jelly jam
• A quick dish for entertaining unexpected guest (think pizza with an elevated presentation): Heavenly Villagio Marzano® tomato galette

These recipes are sure to make a splash and add spice to the traditional holiday fare. For more on innovative promotions and creative culinary options, check back with AndNowUKnow.

Village Farms