Wholesum Launches New Line of Grown for Good Vegetables in Earth-Friendly Packaging
AMADO, AZ - Sustainability is at the forefront of Wholesum’s most recent growth strategy. Aiming to up shopper loyalty across the produce aisle, the company has unleashed a new line of packaging set to hit shelves later this month. The new line will be featured across Wholesum’s organic slicer cucumbers, zucchini, yellow squash, bell peppers, and tomatoes on the vine.
“Being an organic grower not only means exploring and implementing sustainable farming practices, but also creating sustainable packaging that won’t be detrimental to the earth,” says Ricardo Crisantes, Chief Commercial Officer. “It has been a long road of research and prototype testing, but we are very pleased with what we can now offer our customers and consumers.”
The new packaging features a recyclable and biodegradable corrugated formed tray, as well as a biodegradable band. Each tray is custom made to fit two counts of each vegetable and one pound of tomatoes on the vine. Moisture-resistant and sturdy, the trays ensure breathability, visibility, and food safety from farm to shelf, as noted in a press release.
Each band is a distinct and vibrant color, which was specifically selected to create a rich color contrast against the packed vegetables and the tray design. Stackable and easy to prop up, the packs can be used to create beautiful and colorful retail displays, offering endless opportunities to get creative with merchandising.
“The need for packaging has greatly increased the past year due to COVID-19, and the growth of e-commerce along with the need for more sustainable options, so the timing of our new packaging couldn’t be more relevant,” says Crisantes. “We are confident that the new line of packaging will align well with our customers and their consumers’ needs, and we are excited to see the success across retail and digital shelves.”
Wholesum has been exploring new packaging alternatives that significantly reduce and/or eliminate the use of non-renewable resources such as plastic that can end up in landfills. The company has worked to impact the food system, promoting human wellbeing and ecological balance while growing flavorful produce.
New packaging with a sustainable focus to boot? That is a produce aisle sales driver if I’ve ever seen one. For more ways to capture shopper dollars with fresh, keep clicking back to ANUK.