Wonderful Pistachios Announces New Marketing Alliance with Live Nation, Expands Professional Baseball Team Partnerships
LOS ANGELES, CA – Wonderful Pistachios is looking to bring its brand to consumers in a whole new way, especially those who love live music and baseball. The company has announced a new alliance with Live Nation and expanded its portfolio with select professional baseball teams across the U.S., in order to reach consumers while they enjoy summer’s most popular events.
“With everyone enjoying concerts and America’s favorite pastime this summer, it’s easy to forget the healthy eating habits we’ve all worked so hard to maintain during the months prior,” said Adam Cooper, Vice President of Marketing. “That’s why we want to provide healthy and delicious snacking options at popular venues and events throughout the country with Wonderful Pistachios.”
Wonderful Pistachios’ marketing alliance with Live Nation will put the company’s products and on-site signage to 32 amphitheaters across 29 cities in the U.S. According to a press release, consumers can find a tasty and healthy snack during their favorite summer shows with two Roasted & Salted options, including an in-shell and a no shells variety.
Pistachios will also be sold at concession stands and through stadium hawkers, putting the favorite snack even further into the hands of music lovers. The marketing alliance will also allow fans a deeper experience into the Wonderful Pistachios brand with a video during pre-event and intermissions at more than 800 Live Nation shows.
Wonderful Pistachios will also be hitting the fields with professional baseball this season as it welcomes new teams into its current portfolio. The Baltimore Orioles, Philadelphia Phillies, and Seattle Mariners will be joining the Wonderful baseball roster of the Los Angeles Angels, Texas Rangers, Cincinnati Reds, and New York Mets.
These team partnerships will feature new behind home plate signage at all seven ballparks this season, complementing the Wonderful Pistachios that will be for purchase at select concession stands. Wonderful will also offer in-store POS materials for both Wonderful Pistachios and its sister brand Wonderful Almonds, to bring the game to retailers. Additionally, team-specific POS materials will be featured in the teams’ local markets for Wonderful Pistachios.