Chris Veillon Discusses Pure Flavor® Strategy for Healthy Thanksgivings and Beyond
LEAMINGTON, ONTARIO, CANADA - Thanksgiving may well be the first experience many of us have in North America where food is not just the main event, but the cast, conductor, and star of the show. With such a stage set, the possibilities to shift the focus on fresh are nearly endless. Pure Flavor® took the latest revolution of the holiday to truly explore those possibilities with content focused on inspiring healthy eating through its “Healthy Thanksgiving!” theme.
“Thanksgiving is all about family, friends, football, and, of course, food. Across the country, we gather with loved ones to enjoy mouthwatering meals and great conversation. We collected our favorite Thanksgiving recipes, blogs, and more to help make the best of the season,” Chris Veillon, Chief Marketing Officer, reflected.
To do so, the company launched an entirely in-house-originated arsenal of content, ranging from Pure Flavor team-crafted healthy tailgating snacks and NFL Football schedules to signature recipes and blogs.
“We need to be creating more mouth-watering moments for our products,” Chris said of the move. “This is certainly one way to do it!”
With a well-placed #FoodForThought, the marketing maven pointed out that it is high time to take the food-centric opportunity of the holidays to flip the script on what dishes make the crescendo entrance to the center of the table. And for that trend to galvanize fruit and vegetable eating perceptions the rest of the year.
Last week’s big “turkey dinner” may have kicked off the holiday season once again, but this is a show our industry is more than ready to see re-cast. As key players like Pure Flavor work to make that happen, AndNowUKnow will be here to report the latest.