Allegiance Retail Services Select Engage3's Competitive Intelligence Management to Expand Visibility
DAVIS, CA - The very nature of competition is evolving at all times, meaning that it’s imperative that companies continue to sharpen their edge. Engage3 is the grindstone for many such companies in the retail space, and continues to attract partners with its innovative services. Most recently, Engage3 was tapped by Allegiance Retail Services in order to leverage its Competitive Intelligence Management solution across its network.
“We are excited that Allegiance has chosen us to be their strategic partner to more effectively monitor competitive prices and enhance their response to shopper and competitive changes. We look forward to building their competitive edge in pricing by providing data-driven insights at a local, actionable level,” said Edris Bemanian, CEO of Engage3. “As a regional leader in providing independent supermarkets customized retail services, we are honored to help Allegiance and their members track their competitive price position.”
Prior to its partnership with Engage3, Allegiance sought to improve its view of its competitive pricing landscape with limited webscraped data, as stated in a press release.
With Engage3, Allegiance was able to increase its competitive pricing visibility by 60 percent, link its Private Label items to equivalent items at its competition, and have a seamless data transfer process to embed pricing insights across its organization.
“Engage3 will be giving us much more coverage for the same budget, and we can’t wait to work with their added product linking capability to give us increased Private Label pricing visibility,” said Frank LaPara, Pricing Manager at Allegiance.
Be sure to keep your eye on the competition as we at ANUK continue to bring you the industry’s latest.