Amazon Debuts Curbside Recyclable Packaging for Amazon Fresh and Whole Foods Market Deliveries; Stephenie Landry Discusses
UNITED STATES - If we put the concept of sustainability inside a package, what would it look like? Amazon is venturing to answer this question as it rolls out its latest launch. Aiming to up its sustainability game, the retailer’s items from Amazon Fresh and Whole Foods Market will now arrive insulated in packaging made from all-recycled paper.
“As the leader of Amazon’s grocery business, and as a mom who frequently has her family’s groceries delivered via Amazon Fresh and Whole Foods Market, I love the convenience, speed, and selection of being able to order my groceries online,” began Stephenie Landry, Amazon’s Vice President of Grocery, in a company blog post. “At the same time, I’m committed to continuing to drive innovation around the packaging that comes with these groceries to make even more of it easily recyclable for customers.”
This new packaging, according to the company, permanently eliminates the need for plastic liners or bubble bag insulation and is also easy and convenient for customers to recycle at home because it’s curbside recyclable.
Moving to all curbside-recyclable insulation packaging reduces material waste, and each year replaces approximately 735,000 pounds of plastic film, 3.15 million pounds of natural cotton fiber, and 15 million pounds of non-recyclable mixed plastic, Landry explained in the post.
The new packaging is also produced regionally in the United States, enabling the retailer to deliver it to Amazon Fresh grocery hubs, stores, and Whole Foods Market locations with fewer miles traveled across the supply chain.
“This new packaging is just the latest step in Amazon’s commitment to both The Climate Pledge, a bold commitment to be net-zero carbon across our business by 2040, and to building a sustainable business for our employees, customers, and the planet—and we couldn’t have done it without Joe Rake who, while as a Senior Program Manager on the grocery delivery packaging team, spearheaded the new project,” Landry continued.
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As operators put their own metaphorical and literal packaging around their sustainability plans, ANUK will be here to keep you informed.