Apeel Partners With Sage Fruit to Offer Organic Apeel Apples
SANTA BARBARA, CA - In the crosshairs of organic, category, and varietal expansion, companies are eager to grow their business with a new and competitive edge. As this extends to retailers, techies, and growers alike, the fruits of this labor often bear new partnerships. Yesterday Apeel Sciences announced a strategic partnership with Sage Fruit Company, launching itself into the organic apple category.
Apeel and Sage Fruit have teamed up to make this new offering a reality. Combining the advanced technology of Apeel with the premium quality of Sage Fruit, this new launch will bring a new kind of apple to the market. Several popular varieties will be offered, including Honeycrisp, Fuji, Gala, Pink Lady, and Granny Smith.
“This partnership marks a significant milestone for the organic produce industry. With Apeel, Sage can now offer greater availability of their premium organic apples. And because our technology keeps produce fresher for longer, retailers can sell more fruit at a greater weight while the consumer enjoys a delicious, crisp apple at home,” stated Gordon Robertson, Chief Revenue Officer at Apeel Sciences.
Apeel’s niche offering is an edible, plant-derived solution for the organic fresh produce industry to extend the freshness of fruits and vegetables, providing greater value to already premium fruit categories. Additionally, the company’s technology maintains moisture, which means less money evaporating off of store shelves and higher margins for retailers.
Because 1-MCP cannot be used on organic apples, they have much less availability than those in the conventional category. The apple industry’s adoption of Apeel, which is approved for organics, means organic-conscious consumers can enjoy this iconic fruit during times of the year that were never possible before.
Congrats to Apeel Sciences and Sage Fruit Company on this exciting partnership!