Avocados from Chile Announces Second Year Partnership with Chilean PGA Champion Joaquín Niemann
SAN CARLOS, CA - The Chilean Avocado Importers Association (CAIA) recently announced its second year of partnership with Chilean PGA Tour golf professional Joaquín Niemann. CAIA first started working with Niemann in the fall of 2018 when he had just become a Special Temporary Member on the PGA Tour, the youngest to achieve this since Sergio Garcia in 1999. The new partnership will be pivotal in Avocados from Chile’s social media and advertising programs.
“We always knew there was something special about Joaquín, but the journey he’s had over the past year has been phenomenal. We’re so happy for him,” shared Karen Brux, CAIA’s Managing Director. “In our marketing approach from Avocados from Chile, we strive to share the unique qualities of Chile that contribute to the supply of consistently great avocados, and we can’t think of a more authentic way to showcase the country than partnering with Joaquín.”
According to the press release, the 20-year old became the first PGA Tour winner from Chile, and the youngest international PGA Tour winner since 1923. While Niemann continues on the PGA Tour, he will also extend his official role as Brand Ambassador for Avocados from Chile, speaking to consumers through the association’s U.S. marketing program. The new partnership will include social media, digital TV spots, and trade advertising.
“The past year has been an incredible journey for me, and it’s been great having Avocados from Chile by my side,” commented Niemann. “I grew up with avocados, and they’re still a big part of my daily diet, so this is a really natural and healthy partnership.”
To learn more about Joaquín’s partnership with Avocados from Chile, check out the Avocados from Chile Instagram channel @avocadosfromchile. For more partnership news, keep reading AndNowUKnow.