Behind the Greens: California Giant Berry Farms Strawberry Traceability
Welcome to Behind the Greens. California Giant Berry Farms is bringing consumers one step closer to the farm with item level traceability now offered on the company’s strawberry clamshells.
Each package presents a code on the bottom of the clamshell that literally tells the consumer where those berries were grown and packed. California Giant knows how important it is for consumers to know ‘where’ berries come from, but now the Watsonville, California-based grower can tell strawberry lovers specifically where ‘their’ berries came from. The company offers the very popular one-pound clamshell and also features the larger family packs of 2, 3 and 4 pound containers as well.
Along with offering a daily window onto the ranch for the consumer, the new item level traceability also presents a way to work with the company’s trade customers in the event of a food safety crisis. These codes will assist with tracking back to the farm in the unlikely event of a recall or food safety incident involving California Giant.
Currently, the company is harvesting all along the coast of California from Oxnard up to Watsonville. Consumers will mainly see berries from Santa Maria, Salinas and Watsonville throughout the summer and into the fall. Quality and flavor is great this year and we expect volume to be ample for consumer promotions all summer long. Thank you for watching Behind the Greens.
Each package presents a code on the bottom of the clamshell that literally tells the consumer where those berries were grown and packed. California Giant knows how important it is for consumers to know ‘where’ berries come from, but now the Watsonville, California-based grower can tell strawberry lovers specifically where ‘their’ berries came from. The company offers the very popular one-pound clamshell and also features the larger family packs of 2, 3 and 4 pound containers as well.
Along with offering a daily window onto the ranch for the consumer, the new item level traceability also presents a way to work with the company’s trade customers in the event of a food safety crisis. These codes will assist with tracking back to the farm in the unlikely event of a recall or food safety incident involving California Giant.
Currently, the company is harvesting all along the coast of California from Oxnard up to Watsonville. Consumers will mainly see berries from Santa Maria, Salinas and Watsonville throughout the summer and into the fall. Quality and flavor is great this year and we expect volume to be ample for consumer promotions all summer long. Thank you for watching Behind the Greens.
