Boskovich Fresh Food Group's Fresh Prep Division Launches Salad Line With Compostable Bag Under New Fair Earth Farms Brand
OXNARD, CA - Packaging is a fiery debate whose necessity has been spotlighted in recent months as COVID-19 has propelled single-pack and bagged sales. Finding balance is Boskovich Fresh Food Group division Fresh Prep, which has come onto the scene with a new salad line bagged in compostable packaging.
Launching under the new brand Fair Earth Farms, those who say you can’t please everyone might see this come close.
"We understand the urgency and importance of reducing single-use plastic in packaging within the produce industry today. Fair Earth Farms' innovative packaging was developed specifically with the goal of eliminating petroleum-based outer plastic packaging entirely," said George Boskovich III, Chief Executive Officer of Fresh Prep.
The company touts the achievement as the first salad line to be introduced in 100 percent home compostable packaging, and is doing so in both single-serve and bagged salad kits.
“Elimination of single-use plastics is a common thread in all of Fair Earth Farms products. Different than other recycling or other compostable materials, the Fair Earth Farms home compostable bags and trays are certified to break down in a home compost or landfill in less than 70 days,” David Adams, Vice President of Retail Sales and Marketing. "Our recently completed nationwide consumer survey indicated a strong preference around elimination of single use plastic in as many retail food offerings as possible. Consumer research also indicated consumers would spend 10–15 percent more knowing that their choice of value-added salads would not contribute to the ongoing single-use plastic contamination. Beyond our unique home compostable packaging, are restaurant quality flavors and craveable meal additions."
The packs feature restaurant-inspired recipes and are debuting in six different options:
- Coconut Cashew
- Mexican Caesar
- Two Way Spinach
- Bacon Buttermilk
- Sierra Sunrise
- Chipotle Coleslaw
Fresh Prep specializes in producing fresh-cut vegetables and packaged salads both organic and conventional for the foodservice, wholesale, and retail segments. According to a press release, the Boskovich division recently completed significant upgrades to its processing plant that will provide the capabilities and capacity to meet growing demands.
As the fruits (and vegetables) of that growth are made known, AndNowUKnow will report.