GreenFruit Avocados Welcomes Bernardo Gomez as Global Operations Manager
NEWPORT BEACH, CA - GreenFruit Avocados is welcoming not-so-green industry expert Bernardo “Bernie” Gomez to expand relationships between the company and the fields that grow its must-have produce. He has been hired to serve as Global Operations Manager, and he brings a wealth of knowledge that will support the company’s growth moving forward.
"We are so excited to welcome Bernie to the GreenFruit Avocados team as the new Global Operations Manager. With the growth we have experienced in the recent years and the expertise he brings to the company, Bernie will play a crucial role in streamlining our supply chain process for our global programs," Vice President Brian Gomez tells me.
Bernie is bringing experience with purchasing and sourcing professional know-how for various fruits and veggie categories. He also has a deep understanding of grower relations, from inspecting operations in the field to overseeing negotiations amongst growers in Nayarit, Sinaloa, Sonora, and Baja California, Mexico. He has also traveled throughout the U.S., Colombia, Peru, and Chile to strengthen his understanding of the industry. While visiting the fields and working with growers to better understand the business, Bernie gained experience sourcing and purchasing lettuce, cilantro, broccoli, green onions, radishes, corn, cabbage, potatoes, celery, cucumbers, bell peppers, squash, onions, avocados, melons, watermelons, apples, pears, mangos, and pineapples.
“I want to propel the company forward by adapting innovative processes and programs to streamline purchases and establish relationships that will help the company with its growth,” Bernie shares with me. “My goal is to be part of a growing and successful company and to help GreenFruit continue its evolution as we look to the future, and I’m excited to jump in on the action at GreenFruit to push our team forward in new ways.”
Bernie has also been recognized for his strong capabilities; product quality identification; and local, domestic, and international supplier program direction when working with corporate retailers.
From all of us at AndNowUKnow, congratulations to both Bernie and the GreenFruit Avocado team. We look forward to seeing you thrive as a result of this step and what lies ahead.
