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California Avocado Commission Announces New Board Members and Marketing Committee

California Avocado Commission Announces New Board Members and Marketing Committee



IRVINE, CA - It’s nearing the end of 2020, and news throughout the fresh produce industry abounds. New Board Members have joined the California Avocado Commission (CAC), alongside new Executive Officers, such as Rob Grether, Chairman; Ryan Rochefort, Vice-Chairman; Jason Cole, Treasurer; and Jessica Hunter, Secretary. Each will serve a one-year term, from November 1, 2020 through October 31, 2021.

Tom Bellamore, President, California Avocado Commission“The CAC Board and management are committed to prudently managing growers’ assessment dollars,” said President Tom Bellamore. “We thank the outgoing 2019-20 CAC Board, under the direction of Chairman John Lamb, for their work to build balanced budgets and prioritize spending and we welcome the new Board and executive officers.”

In addition, Bob Lucy, President and Partner of Del Rey Avocados, who served as California Avocado Commission Marketing Committee chair from July 2009 through 2020, will be replaced by the new committee chair Gary Caloroso, Regional Business Development Director of Giumarra.

Jan DeLyser, Vice President of Marketing, California Avocado Commission“I would like to thank outgoing CAC Marketing Committee Chair Bob Lucy for his outstanding service in that role for the last 11 years. We appreciate his leadership, wisdom, and guidance,” said Vice President of Marketing, Jan DeLyser.

At the December 10 Board meeting, a press release explained, the commission approved returning and new members to its marketing committee.

The California Avocado Commission has announced the addition of several new Board Members along with new Executive Officers

The committee, comprised of California avocado growers, farm managers, and handlers, provides input and guidance about crop availability, advertising, promotion, and program timing.

Congratulations to those new Executive Officers and to our friend Gary!

California Avocado Commission



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California Avocado Commission

Created in 1978, the California Avocado Commission strives to enhance the premium positioning of California avocados...